advertising regulations exist in order to quizlet

When a complaint is received, FTC staff attorneys examine it to see if it has merit. The company must conduct careful studies to provide support for the claim because: The advertiser must have evidence to substantiate its claims if challenged. Postal Service B. is regulated through codes developed and enforced by the Federal Trade Commission. D. Internet Is it a violation of the First Amendment for a newspaper, magazine or broadcasting station to refuse to carry an ad? The 5 members of the commission are appointed by the president and confirmed by the Senate for a term of 7 years. *Normally, what the FTC says in an advertisement is considered to be an advertisement fir purposes of regulation. -dental care. Injunctions: A television station won't advertise a sporting event that will be telecast on a competing channel. "likely to mislead the consumer" E. Central Hudson Test, Federal regulation of advertising originated in 1914 with the passage of the _____ Act. Consent agreement In addition, the matter in the spam e-mail message that is initially viewable when it is opened cannot include any sexually oriented material. -person's hire date Advertisers don't like the publicity that accompanies a charge of false advertising. B. Michelin advertises a 50,000-mile guarantee for its tires. -submit to the replacing insurer a list of the policies to be replaced In fiscal year 2012, the FTC had more than 1,000 full-time employees and a budget of $313 million. Which of the following statements is true about National Advertising Review Council (NARC)? Children If you advertise directly to children or market kid-related products to their parents, its important to comply with truth-in-advertising standards. -are the only ones to involve courts WebAdvertising regulations exist to Assure full and truthful disclosures to the public An agent has committed an insurance crime that violates US code 1033 (interstate commerce). Self-regulation begins with the interaction of client and agency when: D. creative ideas are generated and submitted for consideration. E. Treasury Department, Which of the following agencies is responsible for tax collection for the liquor industry? -commissioner's name, the new jersey life and health guaranty association protects life insurance death benefit claims up to.. B. D. advertising deregulation In addition, many local governments have consumed,er protection laws that apply broadly to false advertising. Cases brought to NARC are subject to more publicity as compared to the cases brought to a court. 8. B. FTC Act Can the government, in the name of protecting against consumer deception, compel companies to include certain facts in ads they might not otehrwise want to disclose? A. D. Advertising deregulation D. affirmative disclosure The case did not involve the just-discussed commercial speech from Central Hudson but, instead, addressed "whether a federal program that finances generic advertising to promote an agricultural product violates the First Amendment." D. economics, consumer protection, and competition, Which division of the Federal Trade Commission would deal with antitrust and consumer protection investigations? An entire industry can be treated similarly, and just one or two businesses are not picked out for complaint. A study by the National Advertising Division's Children's Advertising Review Unit found that the most prevalent violation of its voluntary advertising guidelines occurred with _____ aimed at children. A material misrepresentation or practice is one that is likely to affect a consumer's choice of a product. D. corrective advertising. an amount the premium would have purchased at the correct age. C. children, advertisers, and agencies. E. Telephone Consumer Protection Act, ) The Federal Trade Commission and U.S. In addition, the FTC made it clear that the "opt-out" mechanism, used by a commercial sender cannot require a recipient to take any steps other than sending a reply e-mail message or visiting a single Internet Web page to opt out of receiving future e-mail from that sender. B. Don't press 1 to speak to a live operator and don't press any other number to get your number off the list. Federal Trade Commission Act D. U.S. C. National Advertising Review Council Litigated Order: B. consideration -Maybe 3,000 Such claims are referred to as _________________ and include representations that a store sells "the most fashionable shoes in town" or a cola drink is "the most refreshing drink around." E. dealt with consumers' rights regarding product warranties. All claims made in advertisements must be substantiated such that, before disseminating an ad, advertisers must have a reasonable basis for any and all express and/or implied product claims, with claims relating to health and safety coming under even closer FTC scrutiny that typically requires proof by competent and reliable scientific evidence. E. dealt with consumers' rights regarding product warranties. A. these are policy statements that alert businesses to what the agency believes are permissible advertising claims or practices, if the ftc believes a claim to be deceptive, the company can voluntarily agree to terminate the advertisement and never use the claim again, also known as a consent order or decree is a written agreement between the commission and the advertiser in any representations that would be deceptive or could not be substantiated if made directly by the advertiser, the commission can issue an order to stop the particular advertising claim, the commission asks advertisers to prove all the claims made in the advertisements, the ftc forces the advertiser to inform the public that in the past it has not been honest or misleading, the ftc can seek an injunction to immediately stop advertisements that it believed to violate the law; the agency will only use this power in those instances where the advertising can cause harm, these can be issued to regulate advertising through an entire industry, 1) The advertiser can agree to sign the agreement, and the commissioners vote to accept the agreement. Several other companies received similar letters in 2010 from the FDA regarding front-panel "no trans fat" claims that failed to disclose significant levels of saturated fat and total fat. Incorrectly implying that an endorser uses and advocates a brand. Refusing to sign the agreement will result in litigation and publicity. The court addded that the rule imposes "no burden on speech other than requiring airlines to disclose the total price consumers will have to pay. C. not require that consumers make a purchase of one of their products as a condition for entering the sweepstakes. If the advertising campaign is successful and long running, a residue of misleading information remains in the mind of the public after the offensive advertisements have been removed. B. WebA life insurable policy's advertising material MUST contain all of the following information EXCEPT: Agent's commission. Federal Communications Commission Independent Business Alliance Admisnitrative law judges can hold hearings, which are somewhat like trials, to determine whether the FTC charges are valid. Such an agreement saves the advertiser considerable legal haste, publicity and money, all especially desirable since the advertising campaign is over or almost over. In either case, the losing side can appeal to the federal trade commissioners for a final ruling. Consent Agreement: Postal Service E. The four major television networks. ) A. ad substantiation B. A. B. Consent Agreement: D. Lanham Act. Worked, however, some companies then decided to just merge together. C. Cease-and-Desist 2. Children's Advertising Review Unit (CARU) The registry, however, would also prove controversial. The students had a right, in other words, to not speak. WebAdvertising is not equally productive for firms in every market type. 3. C. ad substantiation will result in advertisers resorting to puffery to avoid the need for claim verification. 3. The FTC contended that the registry, which is a list containing the personal telephone numbers of telephone subscribers who have voluntarily indicated that they do not wish to receive unsolicited calls from commercial telemarketers, was necessary to reduce both intrusions upon consumer privacy in the home and the risk of fraudulent or abusive solicitations from telemarketers. The National Advertising Division and the Child Advertising Review Unit, divisions within the Better Business Bureau, are the primary agents for this self-regulation. is using ____, which is a(n) ______ form of advertising. It is only acceptable to lie when done to protect an innocent person. B. -jurisdiction is not particularly limited WebSection 18 of the FTC Act, 15 U.S.C. C. National Advertising Review Board ____, as defined by the First Amendment to the U.S. Constitution, is the most basic federal law governing advertising in the United States. E. distribution, distillation, and diversity. the policy may be paid up early by using policy dividends. -protections of proceeds against the insured's creditors expression related solely to the economic interest of the speaker and its audience, or proposes a commercial transaction. The FTC claimed the ads were misleading since imported soles and upper parts were used to make the shoes. Corrective advertising *In a nutshell, the FTC's rules against deceptive advertising break down into 2 critical components:* funding for medicare part B is partially provided by which of the following is NOT a duty of the Commissioner? E. remuneration. 5. National Advertising Review Board *Qualifying disclosures must be legible and understandable, the FTC has ruled. Writing for a 6-justice majority, Justice Antonin Scalia wrote that "the message set out in the beef promotions is from beginning to end the message established by the Federal Government" and that the secretary of agriculture "exercises final approval authority over every word used in every promotional campaign." The judge can uphold the complaint or reject it. (c) How do we test a binary predictor for significance? A. conducting the contest or sweepstake only at the regional level and not national level. President Theodor Roosevelt broke up many Trusts by making anti-trust laws. C. puffery. If he drove the Audi today, what are the probabilities for the cars that he will drive 444 days from now? It may also regulate truthful advertising for lawful activities and goods if it can prove (1) there is a substantial state interest to justify the regulation, (2) that such regulation directly advances this interest, and (3)that there is a reasonable fit between the interest asserted and the governmental regulation. A. B. -administer oaths, which of the following would be considered a possible applicant and contract policy holder for group health benefits? This is an example of: If the advertiser has had a good record in the past and if the offense is not too great, the company can voluntarily agree to terminate the advertisement and never use the claim again. A. These trusts were monopolies; they combined all competition into one company so they could control the price. If an advertiser refuses to comply with rulings made by the National Advertising Review Board (NARB), the NARB is most likely to: the reinstatement provision in a health insurance policy is in which of the following situations would the insurer be liable for a loss? They would, instead, rather spend their own money on distictinve advertising for a particular niche or premium variety of beef, such as organizally fed. Express claims as to the attributes of a product are always considered material. E. a commercial is rejected at the idea generation stage. In particular, several telemarketing agencies filed lawsuits in 2003 against the FTC, alleging that it was beyond the scope of the FTC's jurisdiction to adopt the National Do Not Call Registry and claiming that the registry violated the First Amendment right of free speech of advertisers who use telemarketing.

Bellevue, Ne Apartments No Credit Check, What Does An Upside Down Pineapple Tattoo Mean, Cigna Headquarters Address And Phone Number, Articles A