leadership lab deep canvassing

People would often be very judgmental of the woman on the video or any woman who had had an abortion, Fleischer said. The Los Angeles LGBT Center's Leadership LAB (Learn Act Build) specializes in deep canvassing and organizing through volunteer leadership development. In 2012, Steve embedded with the Minnesotans United marriage equality campaign, which mobilized over 14,000 LGBTQ and ally volunteers to have more than 220,000 deep canvass conversations on the phones, contributing to a first-ever ballot box victory that many thought impossible. For many voters, they reflect on it and they realize that's a terrible feeling they don't want anyone to have," Broockman says. In these, researchers included conditions to see whether the conversations could work if conducted over the phone (they did, but it was slightly less effective). He ran a phone program in the 2020 general election that canvassed over 15,000 people in battleground states, and also led the deep-canvassing phones program in support of the Minneapolis public safety charter amendment in 2021. Nancy Williams, right, who is transgender, talks with a voter as part of a canvassing effort in Los Angeles. Deep Canvassing: Changing Voters' Minds Through Conversation - Leading In 2004, for example, some 3,500 orange-hat-wearing Howard Dean supporters (many bused in from around the country) managed to annoy Iowa voters days before the states Democratic caucus. We have a national reputation for our success developing practical, positive, non-partisan, non-judgmental ways to connect with voters. 5. Talking about marriage brought up deep emotion. Oops. And I also wanted to point out to people we were not going to give up. Fleischers staff at the Los Angeles-based Leadership Lab which goes door to door to reduce bias against L.G.B.T. Third, we will help volunteer teams do data entry for volunteers. Broockman and Kalla (2016) assessed the impact of the . Mehrdad Azemun is Senior Strategist at Peoples Action. Transcript: Interview from Episode 080 - You Are Not So Smart director of the Leadership LAB at the . People are what makes Advancement advance. The distinguishing feature of a deep canvass is you take a lot more time to talk to voters and have a bona fide two-way conversation about real experiences that shape their thinking about the issues. We studied everything, from the kinds of conversations we should be having to the characteristics that made a voter persuadable, he says. Take a mental break with the newest Vox crossword, Sign up for the It is an extraordinarly rewarding experience, and you will come away with greater skill at talking with, understanding, and influencing a wide range of voters who are not just like you. Broockman says this research can at least lend ordinary people a new script when dealing with people in their lives who hold prejudicial opinions. "It was a really ingenious test of the change. In 2018, Kalla and Broockman published a meta-analysis of 49 experiments that were designed to test whether voters are persuadable by conventional means: phone calls, television ads, traditional canvassing, and so on. Maybe, as The Wall Street Journal suggested, Fleischers efforts merely flattered the ideological sensibilities of liberals. But this week, a new study published in Science by David Broockman, an assistant professor of political economy at Stanford, and Joshua Kalla, a graduate student in political science at Berkeley, appears to serve as vindication of Fleischers work. That, Williams thinks, might have helped persuade him to be more supportive of nondiscrimination measures. Since 2018, as the cofounder of the New Conversation Initiative and the New Conversation Institute, Steve has been a key partner in the development, rigorous testing, and implementation of deep canvass programs on issues from climate to immigration and policing. But when it comes to changing minds, they work. In a conventional canvass, campaigns try to control the message by sending volunteers out with a script to recite exactly as written. Volunteers who dont have a specific election or issue they wish to canvass on can use a listening script. Green connected Fleischer with Michael LaCour, then a U.C.L.A. He responds by telling his story of being discriminated against for being gay. Eventually, the canvassers tried eliciting more emotional experiences. Rather, the deep canvass is built on a different set of assumptions than a traditional canvass. There were days it was just hard to face that and everything that I was going through with my transition at the time. Broockman, now an assistant professor of political economy at Stanford University, says asking someone questions face-to-face like, "What are the reasons you wouldn't support protections for transgender people, or what does this make you think about?" This article covers the basic components of a deep canvassing script. The modern form of deep canvassing was developed by the Leadership LAB of the Los Angeles LGBT Center. Deep canvassing is a technique created and used by a group of people at the Leadership LAB, an organization that is part of the Los Angeles LGBT Center in California. After disappointing outcomes on Election Day for Democrats across the country, plenty of folks are wondering how we move forward and run better campaigns in the future. The idea is that people learn lessons more durably when they come to the conclusions on their own. Keep in mind the media environment the canvassers were working in. The Leadership Lab has honed the deep canvassing method through years of intensive, in-house analysis of their work ( Denizet-Lewis, 2016 ). Since joining Peoples Action, Matthew has been a part of two of the largest deep canvass campaigns ever run. Dave Fleischer of The Leadership Lab joins The Great Battlefield podcast to talk about how he's spent most of his life fighting for equal rights for LGBTQ people and how deep canvassing can help us find common ground and reduce prejudice. All three places are experiencing demographic change, with a growing and diversifying population of immigrant residents, says Kim Serrano, the messaging research project manager at the California Immigrant Policy Center. Both were on display during many of the canvass conversations I observed, including the one with Nancy, the woman who moved to a five from a 10 after watching the opposition video. Approaching voters with emotional honesty and vulnerability. Three months after the canvass, Broockman asked participants to fill out the survey again. Theres no difference regarding who you can speak with in a deep canvass. Though the abortion debate is less obviously rooted in prejudice than transgender discrimination, Fleischer and his canvassers noticed that many voters reacted negatively to a short video of a middle-aged woman recounting having an abortion when she was 22. The news crushed Fleischer. For instance, Donald Trump won Michigan by 10,000 votes. But Science retracted the study five months later, after the lead author couldnt produce his data and admitted to lying about aspects of the experiments design. The effects of most efforts to change peoples minds on an issue, if successful at all, tend to fade over time. Over the last six years, Fleischers unorthodox canvassing technique has attracted the attention of social scientists, liberal groups and even presidential-campaign consultants. Studies on deep canvassing suggest a conversion rate of 10%. But things fell apart when David Broockman and Joshua Kalla, then graduate students at the University of California, Berkeley, tried to use LaCour's methods to study prejudice against transgender people. To run a canvass you need staff, office space, voter lists, technology and more. And once he thought they had discovered a powerful way to fight prejudice, an enormous scientific fraud perpetrated by other researchers tumbled their progress back a year. The Great Battlefield. Is First Republic Banks failure sign of a slow-motion banking crisis? But he said he's been bullied himself. Your First and Complete Guide on Deep Canvassing | CallHub people, with a current focus on transgender discrimination didnt take to the golf-ball suggestion, but Fleischer wanted me to know that he is not opposed to stealing a good idea from the Mormons.. Instead of a script that lasts 60 seconds, volunteers spend 10 or 20 minutes talking with each voter. Beginning in 2014, the Leadership Lab teamed up with Planned Parenthood to canvass in support of pro-choice policies. Its too bad that the takeaway was that only gay people could persuade people about gay marriage, Broockman says about LaCours retracted study. Dave Fleischer, the Project Director at the Los Angeles LGBT Centers Leadership LAB, has big ideas on how campaigns can improve their deep canvassing efforts. Steve Deline has been organizing around the methodology of deep canvassing, across multiple movements, for 13 years. Why Should My Campaign Consider Using Union Printers? Dates: March 31 from 1:00-2:00 PM EST and April 7 from 1:00-2:00 PM EST. Leadership LAB Conversation with a Voter about Transgender Rights, 2016(Video 8:30 mins). Were a 10! You dont know if theyre at McDonalds on their iPhone, and you cant always be sure what theyre saying to voters. Nancy Williams, right, who is transgender, talks with a voter as part of a canvassing effort in Los Angeles. Caitlin Homrich-Knieling, Deep Canvass Coordinator at We the People Michigan in the United States talks about script development and how they come up with script as well as a useful tool called The Cone of Curiosity. Who We Are The New Conversation Initiative It could take awhile. But instead he began with a simple question: If she were to vote on whether to include gay and transgender people in nondiscrimination laws, would she be in favor or opposed? Over 8 years on the LA LGBT Center's groundbreaking Leadership LAB team Steve helped create the tactic of deep canvassing. First, theres the magnitude of the impact. Matthew Rodriguez Matthew is an organizer from El Paso who believes the only way we fight against the systems of oppression is by building collective power. Deep Canvassing with Dave Fleischer of The Leadership Lab Dont try to change someones mind alone. Im a campaign person; youd do anything for 3.5 points, says Fran Hutchins, the deputy director of the Equality Federation who worked on deep canvassing efforts reported in the new study. They, along with Yale statistician Peter Aronow, discovered that LaCour's work was almost a complete fabrication. It always comes down to just a few points.. Remarkably, we dont know very much about what forms of campaign communications are most persuasive, he said. "To go into it with high hopes and then get this really bad piece of news, then to go forward anyway and have the accurate results?

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